The board was looking to freshen up their look — previously, they had a frustrating, non-responsive, table-based site built by some CS students, and it was horribly out of date. I stepped in and volunteered to give them an entire new website and look, built with the easy-to-use CMS, WordPress. The board wanted a simplistic layout, utilizing a warm neutral color scheme, with no superfluous bells and whistles.
I started with a completely clean WP install on a testing server, copying over just enough of the old content to get some styling going (since there would later be extensive content updates). I went with a classic, responsive layout, with just a dash of shortcodes and minor custom functionality to ease content updates, without making it too confusing for the client, who had no former WP experience. With an open-ended scope and no set design going in, I experimented with a few different looks and went through some back-and-forth with the board to arrive on the new look, which has been instrumental in helping the board keep their members updated about their activities.